{"title":"Summer Collection New Releases","description":"\u003cp\u003eYou voted, You tested, now you can own the summer collection you help create. 5 new summer scents, available in all formats. Stock up and get yours before everyone else. \u003c\/p\u003e","products":[{"product_id":"shoganai-beard-oil","title":"Shoganai Beach Beard Oil","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThere's a Japanese word, Shoganai. It means let it go. Not giving up. Something quieter than that. The wisdom to put down what you can't control and just be where you are. That's what this scent does. Peach and strawberry up front, jasmine and gardenia through the middle, warm amber and musk settling into your skin by the end. A beach club at sunset on the Andaman Sea. Music low, drink cold, nothing that needs to happen right now.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eJojoba and apricot kernel oil absorb fast and get down to the skin where beard itch and dryness actually live. Vitamin E keeps that skin healthy between uses. No heaviness, no grease, just your beard and the scent of somewhere better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne to three drops. Work it into your palms, press through from root to tip, and get it down to the skin. Let it do the rest.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eShoganai Beach is the only scent in the summer collection that somebody will stop and ask the name of. That conversation is the whole point. Try it in the Butter if you want the full routine.\u003c\/p\u003e","brand":"Beach Bum Beards","offers":[{"title":"Default Title","offer_id":35406845149343,"sku":"","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_6ac964d8-300e-495f-a799-476fa3793bf6.png?v=1777915466"},{"product_id":"niumalu-beard-oil","title":"Niumalu Beard Oil","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNiumalu is a real place on the Big Island of Hawaii. In the Hawaiian language it means shade of the coconut tree. That's not a marketing line, that's this scent in four syllables. Warm coconut forward, vanilla settling in as the finish. The smell of coconut tanning oil still on your skin at the end of a long beach day. Soft air. No alarm. Just the sound of the ocean and that specific kind of peace that only Hawaii gives you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eJojoba and apricot kernel oil absorb fast and get down to where your beard actually needs attention, the skin underneath. Vitamin E keeps that skin healthy so the dryness and itching don't come back between applications.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne to three drops. Work it into your palms, press it through from root to tip, and get it down to the skin. That's where it counts.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHawaiian Sunset is the golden hour. Niumalu is the warm night after. Same beach, different hour — if one is yours, the other belongs in your rotation too.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":37610959241375,"sku":"","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_ab7d4081-f5bf-4091-ac03-d8fe4092760d.png?v=1777915466"},{"product_id":"marigot-bay-beard-oil","title":"Marigot Bay Beard Oil","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBarefoot on Martinique. A banana colada cold in your hand, the island covered in banana trees and sugarcane behind you. The ocean right there. No schedule, nowhere to be. Marigot Bay is fresh banana forward, real and bright, not artificial, with coconut and pineapple underneath it. The scent that makes a Caribbean afternoon feel like something you could actually live in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eJojoba and apricot kernel oil get into the skin fast, down to where beard dryness starts, and keep it there. Vitamin E protects the skin underneath and keeps the itch from coming back. No grease, no heaviness, no residue.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne to three drops, warm them in your palms and press through from root to tip. Get it to the skin first. That's where it does its best work.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOld San Juan is the Caribbean at sunset. Marigot Bay is the afternoon before it. Same world, different hour, if you love one, the other is already yours.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":42026940989599,"sku":"","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_f202be83-90b4-4edf-aa12-5e4f2d1940d9.png?v=1777915466"},{"product_id":"creamsicle-ave-beard-oil","title":"Creamsicle Ave. Beard Oil","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou heard it before you saw it. That jingle coming down the street, and you dropped everything and ran. You grabbed the creamsicle, bright orange shell, cold vanilla cream inside, and stood on that sidewalk for thirty seconds where nothing else existed. That's Creamsicle Ave. Bright orange citrus up front, creamy vanilla finish that lingers. The kind of scent that stops people mid-sentence.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eJojoba and apricot kernel oil absorb straight into the skin where beard dryness actually starts. Not sitting on top of the hair, getting down to the root. Vitamin E keeps the skin underneath healthy and the itch from coming back. Fast absorbing, no grease, no residue.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne to three drops. Warm it in your palms, press it through from root to tip. Get it to the skin. That's where the work happens.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIf Creamsicle Ave is your scent, try it in the Butter for a full conditioning routine that carries the same memory all day.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":42026945118367,"sku":"","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/2g4Cat6lE43g6-kPmZrMyQ0_0_gps_generated.png?v=1778519827"},{"product_id":"niumalu-beard-butter","title":"Niumalu Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe shade of a Hawaiian coconut palm at night. Warm skin. Soft air. Coconut forward with a vanilla finish that settles in slow. Niumalu in butter form gives you that world in the richest conditioning format we make, the one that changes how your beard feels after the very first use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMango butter softens coarse hair and locks moisture in. Shea butter adds weight, shape, and the kind of softness that makes a beard feel intentional rather than just grown. Together they condition from the outside in while the oil blend works down to the skin. This isn't a styling product that happens to smell good. It's a treatment that does its job quietly.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSmall scoop, warm it between your palms, work it through from root to tip. A little goes further than you expect.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Mango Butter, Shea Butter, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLayer the Oil underneath to condition the skin first, then finish with the Butter on top for the full Niumalu routine.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":42159293759647,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/OxQCatqTEcTw6-kPubbCsQM_0_gps_generated.png?v=1778521182"},{"product_id":"marigot-bay-beard-butter","title":"Marigot Bay Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA Martinique beach bar afternoon. Fresh banana leading, coconut and pineapple underneath. The kind of scent that makes someone stop mid-sentence and ask what that is. Marigot Bay Butter wraps that Caribbean afternoon in the richest conditioning format we make, deep moisture, real softness, light hold that keeps your beard looking like you meant it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMango butter softens coarse hair and seals moisture in. Shea butter gives your beard the weight to hold shape without going stiff or heavy. The oil blend works down to the skin so you're conditioning from the root at the same time you're treating the hair. First use and you'll feel the difference. That's how this format works.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWarm a small scoop between your palms until it melts, work it through from root to tip, and shape as you go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Mango Butter, Shea Butter, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRun the Marigot Bay Oil underneath first for the full conditioning routine, skin to tip, nothing missed.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":42167973871775,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/ghUCaoy6Id_u-ewP6-3TuQ0_3_gps_generated.png?v=1778521539"},{"product_id":"creamsicle-ave-beard-balm-pre-orders-only","title":"Creamsicle Ave. Beard Balm","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBright orange citrus. Creamy vanilla finish. The street you grew up on, in a tin. Creamsicle Ave balm is for the guy who needs his beard to actually hold shape through a full day without giving up the scent or the conditioning along the way.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeeswax is what makes balm different from butter. It gives you real hold, enough to tame flyaways and keep your shape through the afternoon, while shea butter underneath keeps the hair soft and the skin from drying out. The oil blend gets down into the skin at the same time so you're conditioning and styling in one step.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eScrape a small amount across your thumbnail. Warm it between your palms and work it through. Shape as you go,the hold builds as it sets.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Shea Butter, Beeswax, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWant conditioning without the hold, the Butter is your move. Want both, start with the Oil on the skin and finish with the Balm on top.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":42168013488287,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_dade2d7f-a2ee-4f41-8896-a5878c9a6f5d.png?v=1777915466"},{"product_id":"squeeze-stand-beard-oil","title":"Squeeze Stand Beard Oil","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou know that smell. Hot afternoon, county fair, somebody hands you a cold cup of pink lemonade and for a second you're ten years old with nowhere to be. That's Squeeze Stand. Bright citrus hits first, sweet finish that lingers. The kind of scent that makes people ask what you're wearing before they even realize they said it out loud.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis oil is built for your skin first, your beard second. Jojoba and apricot kernel oil absorb fast, get down to the skin where dryness actually starts, and work without leaving your beard feeling greasy or heavy. Vitamin E keeps the skin underneath healthy so the itching doesn't come back.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne to three drops is all it takes. Work it into your palms, press it through from root to tip, and let it do its thing. Don't just coat the hair, get it to the skin. That's where the problem lives.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIf Squeeze Stand is your morning, try Creamsicle Ave for an afternoon that smells just as good.\u003c\/p\u003e","brand":"Beach Bum Beards","offers":[{"title":"Default Title","offer_id":45004439060639,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/WBMCauqVD8Tw6-kPubbCsQM_0_gps_generated.png?v=1778520951"},{"product_id":"niumalu-beard-balm","title":"Niumalu Beard Balm","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCoconut. Warm vanilla. The shade of a Hawaiian summer night, in a tin with hold. Niumalu Balm is for the man who wants the full conditioning and the scent but needs his beard to stay where he puts it through a full day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeeswax provides the structure. Enough hold to shape your beard and keep flyaways under control without crunch, without residue, without feeling like you put anything in your beard at all. Shea butter underneath keeps the hair soft and the skin from drying out. The oil blend absorbs into the root at the same time so you're conditioning and styling in a single step.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eScrape a small amount across your thumbnail, warm it in your palms, work it through and shape as you go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Shea Butter, Beeswax, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor deep conditioning without hold, the Niumalu Butter is your format. For both, Oil on the skin first then Balm on top.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":45193701163167,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_81264478-de8d-4344-b972-7c7074e975d4.png?v=1777915466"},{"product_id":"marigot-bay-beard-balm","title":"Marigot Bay Beard Balm","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFresh banana. Coconut. Pineapple. A Martinique afternoon with nowhere to be, and the hold to keep your beard looking like you care without it feeling like you tried too hard. Marigot Bay Balm brings the full Caribbean afternoon in a format built for the man who needs his beard to actually stay put.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeeswax gives you the structure, real hold that shapes and stays without crunch or residue. Shea butter keeps the hair soft underneath so you get hold without stiffness. The oil blend absorbs down to the skin at the same time, conditioning from the root while the balm works from the outside in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eScrape a small amount across your thumbnail, warm it between your palms, work it through and shape as you go. The hold builds as it sets.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Shea Butter, Beeswax, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWant conditioning without structure? The Marigot Bay Butter is your format. Want both, Oil on the skin first then Balm to finish.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":45193784492191,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_6ead3d35-1a04-41bb-bfaf-7eaad030e869.png?v=1777915466"},{"product_id":"creamsicle-ave-beard-butter","title":"Creamsicle Ave. Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe ice cream truck jingle. The chase down the street. The orange shell cracking open to cold vanilla cream underneath. Creamsicle Ave butter gives you that same bright citrus and creamy vanilla finish in the richest format we make, deep conditioning that changes how your beard feels from the first use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMango butter and shea butter do different jobs here. Mango softens coarse, wiry hair and seals in moisture. Shea gives your beard the weight and shape to actually hold through the day. Together they turn a dry, scratchy beard into something your hands want to keep touching. Light hold, serious conditioning, no heaviness.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA small scoop goes further than you think. Warm it between your palms until it melts down, then work it through from root to tip and shape as you go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Mango Butter, Shea Butter, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRunning the Oil underneath and finishing with the Butter on top is the full Creamsicle Ave routine, conditioning from the skin out, hold and softness from the outside in.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":45197883211935,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/Yg0Cap-2A-je6-kP2OjekQM_2_gps_generated.png?v=1778519444"},{"product_id":"squeeze-stand-beard-balm","title":"Squeeze Stand Beard Balm","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBright citrus. Sweet finish. The county fair in a tin. Squeeze Stand balm brings the same scent with the structure your beard actually needs to hold shape through a full day, without crunch, without residue, without smelling like a hardware store.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeeswax is what separates balm from butter. It gives your beard real hold, enough to tame flyaways and keep your shape through the afternoon, while shea butter underneath keeps the hair soft and the skin underneath from drying out. The oil blend absorbs into the skin so you're conditioning from the root at the same time you're styling from the outside.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eScrape a small amount across your thumbnail, warm it between your palms, and work it through. Shape as you go. The hold builds as it sets.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Shea Butter, Beeswax, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIf you want conditioning without the hold, the Squeeze Stand Butter is what you're looking for. If you want both in your routine, start with the oil on the skin and finish with the balm on top.\u003c\/p\u003e","brand":"Beach Bum Beards","offers":[{"title":"Default Title","offer_id":45197923057823,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/ORACav2MItWO6-kPwc-dkQc_3_gps_generated.png?v=1778520250"},{"product_id":"squeeze-stand-beard-butter","title":"Squeeze Stand Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSame county fair. Same cold cup of pink lemonade. Same bright citrus opening and sweet finish that makes people stop mid-conversation and ask what that smell is. Squeeze Stand in butter form gives you all of that plus the hold and moisture that oil alone can't.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMango butter and shea butter work together here, mango locks in moisture and softens coarse hair, shea gives your beard the weight and shape to actually stay where you put it. This isn't a styling product. It's a conditioning treatment that happens to give you light control. Your beard will feel different after the first use. Softer, less brittle, easier to manage.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eScoop a small amount, a little goes a long way with this one, warm it between your palms until it melts, and work it through your beard from root to tip. Style as you go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Mango Butter, Shea Butter, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAlready using the oil? Running both together is the full Squeeze Stand routine, conditioning from the skin out, hold and moisture from the outside in.\u003c\/p\u003e","brand":"Beach Bum Beards","offers":[{"title":"Default Title","offer_id":45197928792223,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/LhICap2rNNLKyrMPk6io0Aw_0_gps_generated.png?v=1778520681"},{"product_id":"squeeze-stand-liquid-beard-butter","title":"Squeeze Stand Liquid Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSqueeze Stand in liquid form is for the guy who wants the scent and the conditioning without the weight. Same bright citrus open, same sweet finish, just lighter on your beard, faster to absorb, easier to apply on the go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLiquid shea butter is what makes this format different from the oil. It's thicker, more conditioning, and adds a softness to the hair that straight oil doesn't give you — but it still absorbs fast and doesn't sit heavy. If your beard feels rough or dry but you don't want a full butter routine, this is the move.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo to three pumps into your palm, press it through your beard, get it down to the skin. Works great on its own or layered over the oil if you want the full conditioning stack.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Liquid Shea Butter, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWant more hold? The Squeeze Stand Balm finishes the routine. Want to go lighter? The Oil alone keeps it simple.\u003c\/p\u003e","brand":"Beach Bum Beards","offers":[{"title":"Default Title","offer_id":62737726603423,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_b1f4069f-11d5-4f3e-addd-6953e2a3e4b7.png?v=1777915466"},{"product_id":"creamsicle-ave-liquid-beard-butter","title":"Creamsicle Ave. Liquid Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSame jingle. Same chase. Same bright orange open and creamy vanilla finish, just in the lightest format we make. Creamsicle Ave Liquid Butter is for the guy who wants serious conditioning without anything sitting heavy on his beard.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLiquid shea butter is the difference between this and straight oil. It's thicker, more conditioning, adds a softness that oil alone doesn't give you, but it still absorbs fast and stays clean. If your beard feels rough or dry but a full butter routine feels like too much, this is exactly where you land.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo to three pumps into your palm, press it through your beard, and get it down to the skin. Works on its own or layered under the Balm if you want hold on top.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Liquid Shea Butter, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWant more structure on top? The Creamsicle Ave Balm finishes the routine. Want to stay light, this is all you need.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":62737773133983,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_f280f393-7e73-4209-89dd-e9a49cdf6266.png?v=1777915466"},{"product_id":"niumalu-liquid-beard-butter","title":"Niumalu Liquid Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCoconut tanning oil on warm skin. Soft Hawaiian night air. Vanilla underneath it all. Niumalu in liquid form is for the guy who wants that full tropical conditioning experience in something that absorbs fast and doesn't weigh his beard down.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLiquid shea butter adds a softness that straight oil can't match, it's thicker, more conditioning, and leaves your beard feeling different rather than just moisturized. Still absorbs clean. Still no greasiness. Just noticeably softer hair and healthier skin underneath.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo to three pumps, press it through from root to tip, get it down to the skin. Clean and done.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Liquid Shea Butter, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStart here and finish with the Niumalu Balm if you want shape on top. Or run the Oil and Liquid Butter together for the full conditioning stack.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":62737777459359,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_e4a0774a-0ad3-4ece-9c6c-c5a6f7db5f2e.png?v=1777915466"},{"product_id":"marigot-bay-liquid-beard-butter","title":"Marigot Bay Liquid Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBarefoot on Martinique. Fresh banana forward, coconut and pineapple underneath. No schedule, no weight. Marigot Bay Liquid Butter is the lightest way to carry that Caribbean afternoon, fast absorbing, deeply conditioning, nothing sitting heavy on your beard.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLiquid shea butter does what straight oil can't,  it adds a softness to the hair that you actually feel, not just a shine you can see. Absorbs clean, no residue, no buildup. Your beard will feel softer and your skin underneath will feel healthier. That's what this format is built for.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo to three pumps into your palm, press through from root to tip, get down to the skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Liquid Shea Butter, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFinish with the Marigot Bay Balm on top if you want hold. Stay here if light conditioning is all you need.\u003c\/p\u003e","brand":"Beach Bum Beards Care","offers":[{"title":"Default Title","offer_id":62737781227679,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_f0e352d6-3f09-497c-b78d-382a7254a58c.png?v=1777915466"},{"product_id":"shoganai-liquid-beard-butter","title":"Shoganai Beach Liquid Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePeach. Jasmine. Warm amber at dusk. The Japanese philosophy of letting it go, in the lightest format we make. Shoganai Beach Liquid Butter is for the guy who wants that full sunset beach club experience without anything weighing his beard down.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLiquid shea butter goes where straight oil can't, it softens the hair itself, not just the skin underneath, and it does it without sitting heavy or leaving buildup. Absorbs clean. Leaves your beard noticeably softer. Keeps the skin underneath healthy between uses.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo to three pumps, press through from root to tip, get down to the skin. That's it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jojoba Oil, Apricot Kernel Oil, Liquid Shea Butter, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFinish with the Shoganai Beach Balm if you want structure on top. Or stay here, sometimes the lightest routine is the right one. Shoganai.\u003c\/p\u003e","brand":"Beach Bum Beards","offers":[{"title":"Default Title","offer_id":62737786536095,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/rn-image_picker_lib_temp_6865b012-9b27-42ef-b2d4-533d3a280724.png?v=1777915466"},{"product_id":"shoganai-beard-butter","title":"Shoganai Beach Beard Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePeach. Jasmine. Warm amber that settles into your skin like it was always supposed to be there. Shoganai Beach, the Japanese art of letting it all go, built into the richest conditioning format we make. This is the scent that makes someone stop, turn around, and ask what you're wearing. Then you tell them what Shoganai means. That's the whole conversation right there.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMango butter and shea butter work together to soften coarse hair, lock in moisture, and give your beard the weight and shape to hold through a full day. This isn't a product you use and forget. It's one you notice. The hair feels different. The skin underneath feels different. That's mango and shea doing exactly what they're supposed to do.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSmall scoop, warm between your palms, work through from root to tip and shape as you go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Mango Butter, Shea Butter, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStart with the Shoganai Beach Oil to condition the skin first, then finish with the Butter on top for the full routine.\u003c\/p\u003e","brand":"Beach Bum Beards","offers":[{"title":"Default Title","offer_id":62737788960927,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/2hYCaumPI6mHitkPi4e9wAY_0_gps_generated.png?v=1778521856"},{"product_id":"shoganai-beard-balm","title":"Shoganai Beach Beard Balm","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA beach club at sunset on the Andaman Sea. Peach and tropical fruit up front. Jasmine and gardenia in the middle. Warm amber as the sun drops into the water. Shoganai, let it go. All of that, with the hold to keep your beard exactly where you put it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeeswax gives you the structure your beard needs to stay shaped through a full day, without crunch, without residue, without looking like you tried. Shea butter keeps the hair soft underneath so hold doesn't mean stiff. The oil blend absorbs into the skin at the same time, conditioning from the root while the balm works from the outside in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eScrape a small amount across your thumbnail, warm it, work it through, and shape as you go. The hold builds as it sets.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Shea Butter, Beeswax, Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor conditioning without hold, the Shoganai Beach Butter is your format. For both, Oil on the skin first then Balm on top.\u003c\/p\u003e","brand":"Beach Bum Beards","offers":[{"title":"Default Title","offer_id":62737790501023,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/files\/MRYCaqC6Kd2NitkPj_DAkQc_2_gps_generated.png?v=1778521685"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/1441\/3983\/collections\/Copy_of_Night_Crashing_Waves_6.png?v=1780778157","url":"https:\/\/www.beachbumbeards.com\/collections\/beachbumbeards-summer-collection-2026.oembed","provider":"Beach Bum Beards Care","version":"1.0","type":"link"}