Shoganai Beach Beard Oil (Pre-Orders Only)

There's a Japanese word, Shoganai. It means let it go. Not giving up. Something quieter than that. The wisdom to put down what you can't control and just be where you are. That's what this scent does. Peach and strawberry up front, jasmine and gardenia through the middle, warm amber and musk settling into your skin by the end. A beach club at sunset on the Andaman Sea. Music low, drink cold, nothing that needs to happen right now.

Jojoba and apricot kernel oil absorb fast and get down to the skin where beard itch and dryness actually live. Vitamin E keeps that skin healthy between uses. No heaviness, no grease, just your beard and the scent of somewhere better.

One to three drops. Work it into your palms, press through from root to tip, and get it down to the skin. Let it do the rest.

Ingredients: Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance

Shoganai Beach is the only scent in the summer collection that somebody will stop and ask the name of. That conversation is the whole point. Try it in the Butter if you want the full routine.