Niumalu Beard Oil (Pre-Orders Only)

Niumalu is a real place on the Big Island of Hawaii. In the Hawaiian language it means shade of the coconut tree. That's not a marketing line, that's this scent in four syllables. Warm coconut forward, vanilla settling in as the finish. The smell of coconut tanning oil still on your skin at the end of a long beach day. Soft air. No alarm. Just the sound of the ocean and that specific kind of peace that only Hawaii gives you.

Jojoba and apricot kernel oil absorb fast and get down to where your beard actually needs attention, the skin underneath. Vitamin E keeps that skin healthy so the dryness and itching don't come back between applications.

One to three drops. Work it into your palms, press it through from root to tip, and get it down to the skin. That's where it counts.

Ingredients: Jojoba Oil, Apricot Kernel Oil, Vitamin E Oil, Fragrance

Hawaiian Sunset is the golden hour. Niumalu is the warm night after. Same beach, different hour — if one is yours, the other belongs in your rotation too.